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Author Archives: Administrator

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Today’s youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Their main catalyst of change? Social media. This is…

April 22, 2021BlogBy Administrator

When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

Since we first kicked off a 4-day work week in May 2020, people have had a lot of questions about it. What day are we taking off? How long will we continue this practice? Is everyone really working four-days a week or are some people working more? Some of the answers to these questions have…

April 20, 2021BlogBy Administrator

2021 Pay Analysis: How We’ve Lowered Our Gender Pay Gap From 15% to 5.5%

Buffer has been built on the belief that transparency builds trust, holds us accountable, and can push our industry forward. Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. In this report, we share the difference between what men and women earn at…

March 24, 2021BlogBy Administrator

How We Decide What To Pay Our Team: Our Salary Formula and Compensation Philosophy

Compensation is an important topic at any company. At a company like Buffer, where our salaries have been transparent since 2013, compensation is a transparent internal discussion where the whole Buffer team can share thoughts and feedback. A lot has changed in our salary formula over the past few years. We took a very simple…

March 24, 2021BlogBy Administrator

Inside Our Engineering Mentorship Program and How It Helps Our Engineers Grow

Our Engineering team is the largest team at Buffer. It has a lot of moving pieces and is composed of several smaller teams. As with any large team, we’re keen to make sure no one individual lacks guidance or an opportunity to grow. In this post, I’ll share a little bit more about how we’ve…

March 10, 2021BlogBy Administrator

How a Candle Company Uses Social Media to Drive a Better Customer Experience

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this…

March 5, 2021BlogBy Administrator

Hack-Week: Embedding Our Values and Causes in Our Product

Towards the end of 2020, the Buffer engineering team held a two-day hack event where the team explored ideas that aligned with both our personal and company values. Whilst we strive to bring our personal and company values into the things that we build, sometimes it’s good to take a step back and really focus…

March 1, 2021BlogBy Administrator

4-Day Work Weeks: Results From 2020 and Our Plan for 2021

In March and April of 2020, work and life as we knew it was changing. I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once. I especially wanted to hear from parents about what…

February 18, 2021BlogBy Administrator

Shareholder Update: Q4, 2020 — 2020 Results and What's Ahead

Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our default to transparency value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here. We’ve emerged from a…

February 15, 2021BlogBy Administrator

Introducing a Better Way to Engage With Your Instagram Audience

What if I told you engaging with your customers on Instagram can double or triple your revenue? That’s exactly what happened to Southern Elegance Candle Co. as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty…

January 26, 2021BlogBy Administrator
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