How do you use competition to your advantage? All competition is an opportunity for collaboration or growth. I’m an athlete and have always had a very competitive drive, so if someone challenges me, I rise to the occasion. I don’t like being told no or having someone think I can’t do something. Finding creative solutions…
HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. But…
In just three simple steps, you can boost a post on Facebook and Instagram. Choose a post Select an audience Set your budget That’s how easy it is. As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. For some businesses, that’s creating ads. For smaller…
Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘default to transparency’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here. It’s been quite the…
It all started with a mission. Julian Hearn wanted to create a business he was proud of — a business that was about more than profit; that did the right thing for the planet, for its staff, and its customers. That mission led to the launch of Huel. Huel offers nutritionally complete food, delivered to…
Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a pandemic is a whole new level of challenge. When the impact of COVID-19 started to grow, we at Buffer, like many others, needed to move as quickly as possible, gather a lot of information, and make big decisions that…
We’ve been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. As a company, we’ve…
Remarkable brands are more than a logo. They are a collection of images and feelings and connections. (Often experienced through social media.) Take Nike for instance. When you think of Nike, you likely see movement, you feel momentum. You associate Nike with getting things done. This feeling is reinforced by all their imagery and of…
Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look…
When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200. I was momentarily stunned. That was way more emails than I’d ever had in one place before. Usually, when you set up an email account at a new workplace, your inbox is empty at first…