Up to €20 million… or four percent of your total worldwide annual turnover of the previous financial year, whichever higher. That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. Okay, sorry to start this post on such a heavy note, but the GDPR is…
F8 is one of the most important conferences of the year for the social media world. And over the past couple of days, Facebook has announced a ton of huge updates for its suite of products including Facebook, Instagram, Whatsapp, Messenger, Oculus, and more. With so much going on, and so many updates and launches,…
F8, Facebook’s annual developer conference, returns this week (May 1 and 2) in San Jose, CA at the McEnery Convention Center. F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Last year, Facebook wowed onlookers…
Imagine this scenario: You have planned to post once a day on Facebook this week. On Monday morning, you log in to Facebook and navigate to your company’s Facebook Page. You spend some time crafting the perfect post and wait for the supposed best time to post. You read that 3pm is a good time…
Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might…
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post. And in truth, there’s no exact science to figuring out how much you should…
There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. These strategies help…
As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide. But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram. This is where scheduling comes in. Learning how to schedule Instagram posts is one of the biggest time…
How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. If they didn’t, maybe you could search on each social media platform every time you want to find out. Sounds tedious? Here’s a…
In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,…