💡 Learning about experiences and perspectives that are different from our own supports our journey of inclusion by reducing bias, building respect and increasing empathy, while providing an opportunity to celebrate our differences and similarities. At Buffer, we regularly share cultural spotlights from colleagues to connect our global team, and help us understand one another…
When I started my business — Revel Impact, a workplace inclusivity consultancy — I realized that LinkedIn would be part of my marketing and business development strategy. LinkedIn is a natural place to connect with clients because it’s a platform for professionals. But the impact of LinkedIn on my business growth became even more profound…
Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can…
Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. Knowing what is true and what isn’t when it comes to LinkedIn marketing can make all the difference…
I’ve been fortunate that we’ve closed down for the last week of the year for the last seven years that I’ve been at Buffer. We kicked off this at the end of 2016 and have kept up every year since then. Closing down for the last week of the year is an opportunity to pause…
It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. I’m Mitra, the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing…
Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person.…
Throughout the year, we’ve shared a ton of small businesses we’re proud to support on our blog and I’ve had the distinct pleasure of interviewing several entrepreneurs whose dedication to their work has been inspiring. In fact, getting to know them has been my favorite part of this job. These brands are doing a myriad…
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks, as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at…
We recently launched a new feature at Buffer, called Ideas. With Ideas, you can store all your best ideas, tweak them until they’re ready, and drop them straight into your Buffer queue. Now that Ideas has launched in our web and mobile apps, we have some time to share some learnings from the development of…