We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. These holidays might not be celebrated the world over, but they can be fun way to engage online. In this post, we’ve outlined a calendar of all of…
Q: I see so many influencers posting details of their personal lives on social media and I’m wondering if I should do the same. I’m the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate? Many influencers build their businesses…
“Thought leadership” is one of those buzzwords that we’ve all heard roughly a million times. And while it may feel like one of those terribly overused cliches, based on my experience as a business owner and coach to corporate leaders and entrepreneurs, I understand why we hear it so often. Because, done well, it works.…
You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. And yet, I find many small business owners aren’t quite sure how to foster real communities or don’t believe they can if they don’t have the money to really do it…
Building a unique, authentic brand is essential for any business. A strong identity helps customers understand who you are, what you do, and why you do it. But many founders confuse their business brand with their personal brand. And while combining them may work for a select few, it’s not the right approach for most.…
Hemp cultivation is a taboo subject in the United States, particularly in non-white communities. Not only are there access barriers to non-white communities learning about hemp cultivation, there’s a strong negative stigma associated with Black people and hemp (or cannabis), part of the generations-long ‘war on drugs’ in the United States. Damian Fagon, the founder…
At Buffer, we’re determined to help small business owners grow their brands on social media and beyond. As a result, we’ve come across so many companies doing incredible things. As we finish off this year, we wanted to share some of our favorites. Wondering how we chose them? We particularly admire brands that: Have established…
For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. While we know a lot of small business…
It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of…
Q: Help! I’m usually good at regularly posting to my company’s social accounts every day, but sometimes I’m at a total loss. Is it better to skip a day, or to post something just to stay on schedule? The task of coming up with new, engaging content on a regular basis can make social media…