Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. While it’s an important part of growth, it’s only one piece of the puzzle. Instead of hyper-focusing on what you can’t control (the Algorithm), focus on what you can – your own results. And how do…
Starting an online journey can be daunting, especially when staring at zero followers, zero likes, and zero comments. But what if we told you that you don’t need an existing following to make a significant impact online? Meet Phil Agnew, a creator who started from scratch with the most difficult format possible – a podcast…
I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers’ hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is…
Instagram came into my life — and business — like a breath of fresh air. After many years of trying to get Facebook to surface my content in feeds and a brief, failed dalliance with LinkedIn, I discovered the joys of Instagram. It felt like a friendlier corner of the internet, where I stumbled upon…
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books…
Get the need-to-know highlights from the social media industry that happened the week of September 25-28. This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Here’s a breakdown of the key updates and…
Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things…
At Buffer, we’ve long had teammates who have side projects in addition to working at Buffer. It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer…
Meet Chenell Basilio, a savvy creator who stumbled upon the power of newsletters almost by accident. Starting with a simple curiosity about how others were successfully growing their email lists, Chenell embarked on a journey of research and discovery with Growth in Reverse. Eight months later, she boasts an impressive following of over 20,000 subscribers…
I still get a jolt every time my phone lights up with a notification about an email from my now manager, Hailley Griffis. After weeks on tenterhooks while I went through the application and interview process for my dream job — checking my phone at every available moment for a ‘You’re through to the next…