Today marks National Nonprofit Day – a time to recognize and honor the crucial contributions nonprofits provide to their communities. Whether it be legal or mental health services, supporting the arts or accessible education, or fighting for climate justice and animal welfare, nonprofits operate in virtually every field with the mission to empower and uplift…
One of the biggest myths about burnout is that it can’t happen if you love the work that you’re doing. I am certainly proof positive of the opposite. In 2015, I was celebrating 10 years of working as the head of advertising for the largest eyewear company in the world. On the surface, I actively…
In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest…
For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to…
If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media…
Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing a personal brand’. We…
Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many…
The moment I learned about my young daughter’s medical diagnosis is permanently etched in my memory like a bad tattoo. I had just switched off the TV in the living room when a notification popped up on my phone with her MRI results. My worst nightmare ensued. We traded our live-on-a-beach summer plans with visits…
Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt, these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Tell me a bit about your agency,…
A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. We’ve highlighted the impact of Google Business Profiles for…