Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Great influencer marketing campaigns include content that is compelling to your target audience, authentic…
Did you know there is nothing in our genes that tells us to to die? Or to age, for that matter? So have you ever asked yourself the question, Why do we age? For me, the need to truly understand everything about growing older hit me on a random night out at a Santa Monica,…
Humans are social creatures by nature. Not only does social engagement have positive effects on your health and longevity, but prolonged isolation has been shown to be a greater health hazard than obesity and as strong of a risk factor for early mortality as smoking nearly 15 cigarettes a day. It works right down to…