Neuromarketing: Surprising Facts Businesses and Marketers Should Know

Neuromarketing. Sounds fairly complicated, doesn’t it?  Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make purchasing decisions online and how they respond to various marketing strategies and tactics is a critical component in effectively marketing your…

What Is My Purpose in Life?

Years ago, I was living the American dream as it had been sold to me. I had a high-powered career at Disney, a big house, the best cars, a wife and two amazing children. But I was miserable. I was successful, but I wasn’t significant. I was working for a great company, but I sat…