Repurposing your content across channels is a great way to get the most from your social media strategy. However, sometimes, certain channels will perform better than others. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 million subscribers), it was watched almost 30 million times. The same video…
Q: I’m having some success with my new business, but how do I make sure it grows sustainably? A: Benjamin Franklin’s great advice still applies today: “An ounce of prevention is worth a pound of cure.” Let’s look at five distinctions of a healthy business. Related: 4 Smart Tips for Growing Your Business 1. Trajectory Is…
There’s a reason they call it a convenience store—because it’s convenient! Customers who shop at convenience stores know the selection is smaller and the prices are often higher… yet they still come in droves because of the ease of purchase. What about the minibar in your hotel room? That same $5 can of Coca-Cola in…