Neuromarketing: Surprising Facts Businesses and Marketers Should Know

Neuromarketing. Sounds fairly complicated, doesn’t it?  Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make purchasing decisions online and how they respond to various marketing strategies and tactics is a critical component in effectively marketing your…

What Is My Purpose in Life?

Years ago, I was living the American dream as it had been sold to me. I had a high-powered career at Disney, a big house, the best cars, a wife and two amazing children. But I was miserable. I was successful, but I wasn’t significant. I was working for a great company, but I sat…

My Way: 9 Things That Remind Me of My Potential

Who? Harris Faulkner, anchor of Outnumbered and Outnumbered Overtime on Fox News Where? New York City What? Faulkner has climbed the ranks from Fox News correspondent to become the only woman of color with her own major cable news network weekday program. She is part of the network’s Diversity and Inclusion Council and the author…

How Dr. Oz’s HealthCorps Is Creating Young Leaders

In 2003, Mehmet Oz, M.D., founded the nonprofit HealthCorps with the goal of training recent college graduates to teach children and teens in the U.S. about developing habits that are crucial for their long-term health, both physically and mentally. So far, the program is in nine states across the country, including California, New York, Texas…

The Silent Enemy of an Entrepreneur

Imagine this. You spend years building your expertise and reputation within your industry—a successful career—and then your entrepreneurial spirit ignites! An opportunity presents itself to you, or your own burning desire motivates you to strike out on your own. The thought of being your own boss is intoxicating. You are familiar with the common pitfalls…

Dr. Oz’s 5-Step Morning Routine

Mehmet Oz has a schedule that’s packed full to the brim. Although he meditates and exercises when he can, he rarely has enough time for these pursuits. That’s why he always makes sure the first hour of his day is protected by a strict routine. Yoga and Stretching: 7 minutes, first thing after getting out…