It goes by many names: the hustle, the grind, going all in. Entrepreneurs wear their long work hours, dark under-eye circles and stress-induced weight fluctuations like badges of honor. We look up to these people, who sacrifice such things as weekends and a good night’s rest, as the dedicated few willing to do what it…
Repurposing your content across channels is a great way to get the most from your social media strategy. However, sometimes, certain channels will perform better than others. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 million subscribers), it was watched almost 30 million times. The same video…
Q: I’m having some success with my new business, but how do I make sure it grows sustainably? A: Benjamin Franklin’s great advice still applies today: “An ounce of prevention is worth a pound of cure.” Let’s look at five distinctions of a healthy business. Related: 4 Smart Tips for Growing Your Business 1. Trajectory Is…
There’s a reason they call it a convenience store—because it’s convenient! Customers who shop at convenience stores know the selection is smaller and the prices are often higher… yet they still come in droves because of the ease of purchase. What about the minibar in your hotel room? That same $5 can of Coca-Cola in…
Today’s top influencers aren’t just content creators or media buys – they’re both. According to Invesp, influencer marketing can drive 11 times the ROI of traditional digital marketing. And with 71 percent of marketers believing ongoing influencer ambassadorships are the most effective form of influencer marketing, finding the right influencer for your brand is an…
They can’t fire you… YOU QUIT! Congrats, and welcome to the YouEconomy, the growing movement of passion-pursuers, free time-framers, dignity-defenders and money-makers. In an era when the relationship between employer and employee has changed from a paternal one to a transactional one, those who embrace the YouEconomy are ahead of the game. Related: Introducing the YouEconomy…
After the real estate crash of 2007, broker Glenn Sanford set out to create a more sustainable enterprise—one where the real estate mantra “location, location, location” was set aside in favor of a more agile business model. In true YouEconomy fashion, Sanford created a company that’s not only location-independent but also owned by the independent…
If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. How and when to challenge your current assumptions and best practices on everything related to marketing. Nine effective marketing ideas that don’t include blogging such as: podcasting, video…
You can start a business with a limited budget and a very short turnaround time. In fact, you can start a business between the time you wake up in the morning and the time you go to sleep that night. You just need a list of resources and tools, and a lot of focus. There…
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people, and…