Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook first introduced the format to one of its properties in 2016 with…
When naysayers question your dreams, it can feel like a “me against the world” battle. As human beings, we are hardwired with a desire to fit in—to be supported by our peers—which is why a lack of it can feel like a life-or-death situation in our brains. If you’ve experienced feeling like others don’t believe…
Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get started with the format. The Stories format, first popularized by Snapchat, has changed the social media landscape. The format, which encourages users to share short, vertical videos and images has presented marketers, creators, and individuals…
The great Mark Twain was quoted once as saying that humor is the good natured side of truth. That’s why we can’t help but laugh sometimes in the toughest situations. Gallows humor has a place. It can be a teacher. I am especially fond of the one about the man who went to see a fortune…
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may…
Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent. The organization’s primary Instagram account has grown by more than 70,000 followers in 2018. Animals are the true champions…
The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers. And though it might seem like…
You can strategically plan your personal and professional life. You can make careful choices and take what you think are the appropriate actions to fulfill the ideal life you want. But there is absolutely no way of knowing with certainty what will happen. Life is a risk itself. There are just too many variables and…
Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another. Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. This week on The Science…
For more than 40 years, Jim Rohn honed his craft like a skilled artist, helping people all over the world sculpt life strategies that expanded their imagination of what is possible. Today, on what would have been his 88th birthday, we celebrate Jim Rohn with some of his most iconic advice. Let his words motivate…