The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day,…
How to set up your Instagram subscription For eligible Instagram creators to enable Subscriptions on their profile, here’s what you need to know. Visit your profile, click on your Professional dashboard, and hit the gear in the top right. Next, click Subscriptions. On the next screen, click Get Started. Agree to the Instagram Subscription Creator…
Jay Clouse believes there’s a scientific method to content creation and is on a mission to prove it. With “Creator Science” and “The Lab,” Jay Clouse is redefining content creation as a holistic science to an audience of more than 100,000 people across the Internet. With his experience spanning multiple industries, side hustles, roles, and…
Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. – Keegan Edwards There’s no end to the tasks small business owners have to juggle daily. When you’re managing everything from strategy to sales, adding…
In my long career before starting a company, I’ve experienced all kinds of businesses. I worked for well-known agencies that were doing splashy, exciting work—but for corporations that weren’t necessarily making a positive impact on the world. I’ve also seen companies who claim to be mission driven—but refuse to take a true stand or align…
Short-form video is everywhere, and so are monetization opportunities for creators. TikTok has its Creator Partner Program (a spinoff from the TikTok Creator Fund). Instagram creators can monetize their content with Subscriptions. And YouTube Shorts has the YouTube Partner Program. We’ve covered how to monetize your YouTube content before, but Shorts has a different model…
When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other…
We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but…
Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. According to a report, only 22% of startups have achieved true scalability in the last decade. So, how could these startups scale while others struggled to find their…
From today, you can schedule Facebook Reels within Buffer. With 2.9 billion active users, Facebook is the most popular social network of them all. We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to see how. 👇 Why Facebook Reels? As per the first-quarter data of 2023, Facebook…