We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post,…
Right brain versus left brain. Art versus math. We subscribe to one side or the other. When we’re stumped by a problem, it’s not because we’re not trying; it’s simply not in our DNA. Creativity, it seems, blesses only a few. In a 2007 TED Talk, Vilayanur S. Ramachandran, Ph.D., a neuroscientist and director of…
This episode is sponsored by Gusto. Afraid to make the jump into something exciting but unknown? Learn tips for how to do it from Mike Lewis, the founder of global community When to Jump and author of When to Jump. Mike’s path into the unknown was different than most: He left a lucrative career…
Positive well-being is about more than happiness. We all know negative feelings can have physiological consequences. When we are stressed or anxious for a prolonged period of time, for example, our blood pressure spikes, our stress hormone levels soar, and our weight inflates—all of which can impact our long-term health. On the flip side,…
Investor: Mark CubanShark Tank Appearance: Feb. 5, 2016Deal: $100,000 for a 20 percent stakeResults: Sales increased from $300,000 to $2.4 million. While studying for her MBA at Brandman University in Southern California, Lisa Bradley wrote a paper about FedEx’s hub-and-spoke system. Through a “kind of carpooling for packages,” as the company likes to say, parcels…
“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was a sports reporter But for those of you out there who…
Creative block can be causing a hitch in your step or have you at a dead stop. You might be limping along on one particular project or feeling lead-footed in general. However it hits, it can be frustrating Sometimes what your brain needs most when it’s in the creative doldrums is a change of scenery.…
We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll…
Carve out time to refocus your mind and quiet your spirit. When I need to reclaim my focus, I do it in four words: extremely hilly bike ride. Drenched in sweat, taking in lungfuls of piney air, my mind somehow conjures its best ideas right after cycling. The brain boost allows me to organize…
What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500…