How does someone remain so consistent in a career that has spanned more than three decades? Wolf Blitzer doesn’t want you to think about him. He doesn’t want you to think about what he’s thinking. He wants you to focus only on the information he’s delivering, and never on the man delivering it. He’d…
Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform. For example, you might create: How do you find the time…
The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only…
How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as marketers are so focused on what’s next. We create content, ship it, and move onto the next project without even blinking an eye. Is there another…
Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms. We…
You aren’t leading a team of robots. Your behavior will have a big impact on their motivation. “How management chooses to treat its people impacts everything—for better or for worse” —Simon Sinek You’ve finally climbed the ladder and earned your first management role. Now what? Welcome to a new world with a new set of…
As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? How can…
‘Embracing your weaknesses and your quirks is just as much a part of being authentic as embracing your strengths.’ (And why it’s important) Violette de Ayala, founder and CEO of FemCity, a business community for female entrepreneurs, shares her tips for always being true to oneself. ‘Consumers vote with their dollars. They want to…
No. 1: Tell your real story. Violette de Ayala, founder and CEO of FemCity, a business community for female entrepreneurs, shares her tips for always being true to oneself. 1. Tell your real story. When we share our moments of relying on food stamps, living on peanut butter sandwiches or rising against all odds,…
More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories, and Business Tools, Instagram is becoming a must-have channel in many social media marketing strategies. So how can you stand out from the…