Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut…
For many years, as a small startup, we did not do any sort of formal performance reviews. Instead, we did regular one-to-one meetings between managers and teammates, usually on a weekly basis. We also gave feedback to each other openly and regularly. (We even experimented with doing feedback transparently, but we went away from that…
If you’ve seen several messages saying, “@username invites you to join their Broadcast Channel,” you’re me over the past few months since Meta announced the feature in February 2023. What was once a trickle is now a flood as Instagram opened its Broadcast Channels feature to (almost) every user in June 2023. So what’s this…
At Buffer, we are very fortunate to receive hundreds of feature requests every month. Our community is eager to help us improve, and it’s an absolute blessing. We’ve experimented with different processes for incorporating user feedback and ideas into our product and keeping our community informed of real-time updates, but it can be challenging to…
I never planned to run a national consumer-packed goods (CPG) brand. My business started out of a simple need to contribute to my growing family. I didn’t even set out to sell products at all—I was a personal chef, trying to get clients. I brought my almond-based sauce to a farmer’s market, hoping people would…
My first time fainting was, coincidentally, after my first time flying. I always look back at this moment as the first sign that something wasn’t quite right with my health. Because up until that point, I had been (what I thought) was healthy. I was only 14 years old when I fainted, and my childhood…
After randomly deciding to count how many articles I had written 1.5 years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. It’s an awesome milestone, and I wanted to share the feeling of accomplishment. So I tweeted and posted on LinkedIn about it and…
Nobody wants to hear they’re outdated… stale… or old. That’s exactly what we had to face, though. Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer for our customers, had become just that.Don’t get me wrong, there’s a ton of great content in there. That’s the…
We are a small team on a mission to help innovative companies grow their businesses – and along the way, we’re championing a more human way to work. As a remote team who can hire from anywhere in the world, the traditional approach to hiring has come with some unique challenges. And at Buffer, we’re…
Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform. So in…