Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. In this blog, we’ll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. To kick off, here are seven key differences between the two…
When did you last pay attention to a generic brand video that wasn’t for research purposes? If you’re anything like me, there are so many things fighting for your attention online that you have to be highly selective about what you give precious minutes, and those videos usually don’t make the cut. Many social media…
Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai, an AI content writing tool. The rapid advancement of AI has spurred debates among creators of all types. Some see AI as a…
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance. Experiments are an important component in marketing…
Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. Some are so recent they’re not even at the beta testing stage yet. It may be overwhelming trying to navigate the list, but thankfully, I’ve been keeping up with them and have noted…
Selecting the perfect social media management tool can be an overwhelming task. There are dozens of options available and hundreds of features to compare. But don’t worry, we at Buffer are here to help you make an informed decision by comparing our platform with another popular choice: Sked Social. To assist you in finding the…
Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today. If you haven’t given repurposing content a try yet, you really should.…
Welcome back to Creators Unlocked, a series where we interview creators about their best practices and advice for other creators. Jahleane Dolne has been creating content since college, but it was the $20 she spent on a LinkedIn optimization course that really changed her life. That course made a snowball effect in her life, getting…
YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does…
Just over a year ago, I joined the growing ranks of professionals leaving salaried positions behind to take their side hustles full-time. At the time, I knew I was in for a year of ups and downs and accelerated professional growth—but I still wasn’t quite prepared for how the year would unfold. In the months…