We’ve always aimed to chart our own course at Buffer for how we approach traditional business practices, and severance is no different. Recently, we’ve adjusted our severance policy to apply in more situations. We’ve introduced the concept of “mutual separations” for the cases when a teammate and their manager both feel that the teammate’s chapter…
My co-founder and I come from a long lineage of high-growth, venture-backed startups. He was employee number 200 at Uber and then led operations at a series A company. I was working as an investor and Entrepreneur-in-Residence in the venture capital world. So, when we came up with the idea for our own company—Bar None…
Many companies have recently enacted remote work policies, but at Buffer, we’ve been fully remote since our 2010 inception. While we experimented with a San Francisco office briefly, we’re committed to being a 100 percent remote and distributed team because of the many benefits we’ve found, including a happier team, more flexibility, and increased productivity.…
This interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind…
Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability…
Since we adopted a four-day workweek in 2020, everyone’s been jumping on the train across different industries and countries. Most notably, however – and the reason we are gathered here today – is the UK’s four-day workweek experiment that has yielded positive results. It’s also proven what we already know — that working four days…
Imagine that you are the only teammate online today in the Australian time zone in your company. You work in customer support and are trying to help multiple customers with questions that you’ve never come across before, and you can’t ask your teammates who won’t be online for at least another six hours. You feel…
Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Social media is often glamorized, especially in the media — but what does it really take to kick…
In my dream world, I’d be a content creator full-time. I’ve been an influencer at heart since 2009, before that was even a thing you could be, and have spent my career looking for ways to make a sustainable living from sharing my passions and expertise with the world. As the face of Period Nirvana—the…
Two months back, we launched Buffer’s AI Assistant. It’s one of the most popular features we’ve ever launched at Buffer. Since launching AI has assisted in creating over 31,500 posts for 8,100 users. That’s 2.5 million AI-generated words created in Buffer. So, you won’t be surprised to hear we’ve been hard at work making it…