Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Do you have any tips for finding my voice online? Your audience on social media follows you for…
When we launched Start Page 12 months ago we set out to build a beautiful, mobile-friendly, link in bio site that’s easy to set up and even easier to update. Over that time we’ve been adding heaps of small improvements and updates, but today is our biggest update to date… As of today, you can…
Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. Learning why some posts go viral while others don’t is…
Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Having a space to share the…
Almost everyone, when given the opportunity, has one oddly-specific topic they can spend hours giving a presentation about. Mine would be young adult books of the mid-2010s, while others are very into football or recreating vintage recipes. Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit…
For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by…
If you’re anything like me, you might spend hours and hours on social media. And if you do, then you’re probably familiar with the TikTok infinite scroll or doomscrolling on Twitter first thing in the morning. But excessive use of social media has been linked to increased depression, anxiety, lack of sleep, and other negative…
🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the fifth episode here. Some businesses may be…
🖊️ We created this new dashboard during Build Week, where the entirety of Buffer came together in small teams to spend a week focusing on building and shipping new features. Read more about Build Week here. This specific project was meant to help our team members prioritize their mental health by providing a deep dive…
We’ve all been part of the rush to figure out gifts for family and friends as the end of the year approaches. Many companies even recommend starting holiday shopping months in advance to avoid shipping delays or out-of-stock notifications. The holiday season often means a busy time for brands — and that’s what events like…