š” We’re hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Only 500 seats available. Save your seat here. š Thereās a way to organically grow your reach, your engagement, and your trafficāall without spending a cent. Yet, 79 percent of brands ignore it. What is…
I stared wide-eyed at my computer screen, frozen with disbelief. $306,055.05. That was the total revenue number I saw at the top of my profit and loss statement at the end of 2021. Without a doubt, it was the biggest financial year my freelance writing business had ever hadāboth in total revenue and in net…
Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a…
Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands with the goal of inspiring anyone hoping to do the same. Social Proof has a double meaning ā āto replicate the actions of others to get similar resultsā and āto showcase the power of social media in growing a…
If you ask Instagram influencer Ambar Driscoll about her organization, āBamby Collective,ā sheāll make it clear that while the group does have some of the makings of a small business ā theyāve launched a signature product, their brand revolves around a central tenet, and their following consists of many who love their mission Ā ā Ā itās…
Your small business is the perfect outlet for your passion and creativity. With your products and services, youāre able to positively contribute to your customersā lives. Simultaneously, your company can also be a great channel for championing a cause that you and your team care about. Through your brand, website, and social media channels, you…
In early 2011, I decided to take a massive leap of faith and do something I had been putting off for quite some timeāquit a stable job and start my public relations agency. I knew this would be challenging. But, I wasnāt ready to live with the regret of not trying. So, on I went…
Question: Iām trying to grow the social media accounts for my small business, but Iāve heard that using scheduling tools can cause low engagement and reach. Is this true? The short answer is: no. Consistency is more likely to raise your reach and audience engagement ā which is the primary service offered by third-party scheduling…
Life on the Internet can be stressful ā Ā even more for anyone who’s selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you’re a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Poor handling can…
When we werenāt feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. We had become those typical working Americans who close our garage doors after coming home from work and donāt emerge to connect…