Introducing Instagram Reels Auto-Publishing in Buffer

It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out? Connect your Instagram account to Buffer, for…

Work Blueprints: What They Are and How We Use Them at Buffer

Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have. At Buffer, we’ve had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we’ve never had anything centralized or standardized, which can be…

New to Buffer: Schedule Videos Straight to TikTok

Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. It’s arguably the most exciting platform for any creator or brand looking…