Most entrepreneurs and small business owners are familiar with other people not understanding what the heck you do and why. Your friends ask, “You can make money doing that?” Your parents pester, “Why don’t you just get a ‘real’ job?” Well, I’ve experienced this threefold because I run three small businesses: boutique accounting firm Gratiam…
If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories, you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on…
People often think that because I run a self-care startup, I must live a perfectly balanced life. Even I assumed that I knew the boundaries and habits I needed to put in place to take care of myself while running my company. And yet, despite spending the past three years building Silk + Sonder—thinking about…
For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety. All of the founders I saw were confident and charismatic, seemingly…
Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective. Would doing so impact the way advertisers or customers view me and my business? Anyone who has ever posted a…
What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common? They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content. Founded by Luke Thornton and based in the UK, Influence…
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found…
At Buffer, we’ve been working on a better admin dashboard for our customer advocacy team. This admin dashboard included a much more powerful search functionality. Nearing the end of the project’s timeline, we’ve been prompted with the replacement of managed Elasticsearch on AWS with managed Opensearch. Our project has been built on top of newer…
Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91…
We’ve done a lot of hiring over the years and one of the questions we’ve asked ourselves has been: is is better to have new Buffer teammates who will be on the same team start at the same time or to stagger their start dates? We’re a relatively small team and since we’ve been actively…