Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today. Should you go…
If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post! We’re diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out…
When marketers wish for more time and resources, they often wish to spend it on video marketing. Well, what if you only needed six seconds of video to make your impression? The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get…
When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution to the rescue! Seeing the impact of your social media marketing is…
Oftentimes, we think success is about doing things over and over again until we finally see results. But if you’ve ever been in a rut, you know that’s not always what works. To really see upward movement in your life, you have to learn how to create a consistency cocktail. Consistency is made up of…
Some of the very best brands on social media get by with a little help from their friends — agencies and consultants and strategists. If the agency route is one you’ve thought about exploring, then we think you’ll find a lot to love in this collection of agency advice, tips, and strategy. Or if you…
Robin Sharma wants me to wake up at 5 a.m. He swears I’ll feel more energized and productive. He tells me that Mozart, Frank Lloyd Wright, and Ernest Hemingway made a habit of rising early. He promises that if I wake up at 5 every morning and follow his 20/20/20 formula for what he calls…
When Ben Lamm was in middle school, his mother told him to mow the lawn while she ran a few errands. Upon returning home, she found a neighborhood kid finishing the grass. When she found Ben playing video games, he said, “I gave him some of my allowance, so we all came out ahead.” No one…
What is the simplest way to find your passion? The simplest way to find your passion is to think with your heart. What lights your heart on fire? What lights you up? What gets you excited? You know when you hit the bed and your alarm goes off? What gets you popping out of the…
What is the simplest way to find your passion? The simplest way to find your passion is to think with your heart. What lights your heart on fire? What lights you up? What gets you excited? You know when you hit the bed and your alarm goes off? What gets you popping out of the…