Starting my company, I felt confident about two things. The first was that I had a winning idea: An Uber for lawn care. I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn…
Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI, with a…
Most weeks, I stare blankly at my LinkedIn channel, wondering what on earth I should post. It’s hard. Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Fortunately, Buffer’s AI Assistant can help. But there’s a secret you need to know if you want to get…
It’s been almost a year since ChatGPT launched publicly. Since then, we’ve seen AI used for all sorts of social media tasks. Whether it’s writing content, designing images, responding to comments, or sending DMs. The problem is most AI tools aren’t built for social media. They’re general chat-based tools designed to be used anywhere. Which…
Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Meta Creator Compensation for AI Chatbots Meta is investing heavily in creators, with a whopping $5 million deal for a top creator’s contribution to AI chatbots. Explore Meta’s creator programs to potentially monetize your contributions. AI Celeb Backlash Meta's…
Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. So, while it’s great (and ideal) to build a platform off your…
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books…
Many social media platforms are rethinking the way they reward their top creators. A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium, getting the…
I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn…
Get the need-to-know highlights from the social media industry that happened the week of October 2-6. 1. Agencies Rethink Meta’s Platforms Digiday reports a decline in agency investments in Meta due to diminishing returns. This could lead to lower advertising competition and costs on Meta platforms. 2. Meta’s Subscription Model WSJ unveils Meta’s ad-free subscription…