LinkedIn isn’t just for keeping tabs on your old colleagues anymore. Many small business owners have found incredible benefits from including LinkedIn as part of their social media strategy, from building brand recognition to connecting with valuable mentors to finding new clients. While you can gain plenty of traction simply by posting now and then,…
These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. I recently learned that 43% of consumers always search a brick-and-mortar business online before visiting for the first time, that’s a huge number. And while all companies can benefit from being on social…
People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. I…
Before they ever made a single jacket, Paynter Jacket Co. founders Becky Okell and Huw Thomas talked about historic couture on Instagram. To their followers, it was a community to talk about all things jackets. To Becky and Huw, it was product development research. But to the startup world, it’s simply called “building in public.”…
After one too many 10-hour shifts selling candles at the Canal Street Market in Manhattan, Stephen Tracy wanted to quit his job at Keap Candles. But he had a problem: he wasn’t allowed to quit. Keap Candles was not just his job, but his business. He’d also signed a contract promising he’d show up at…
Especially for entrepreneurs with countless non-social-media-related to-dos on their plates, staying on top of Instagram trends can be tough. It seems like every other week there are updates to the algorithm, new strategies for driving growth, and added features to utilize. While these insights and tools can be powerful ways to drive growth to your…
After a particularly dizzying murder trial, Shawn Askinosie thought he was fine. He kept practicing law as a homicide defense attorney for five years after that moment, all the while wondering why he was dealing with panic attacks, mental fogs, and even the symptoms of a heart attack after nearly 15 years of loving his…
The past year and a half has shown many of us that small businesses are too often the unsung heroes of our world. For almost 11 years now, we’ve remained committed to serving small businesses at Buffer. Earlier this year, we decided to make an expanded effort to help small businesses by making something even…
Back in 2015, we launched our first social media calendar. We were so excited to bring a new way of planning and scheduling to Buffer, and it proved to be a favorite feature among customers. Since then, Buffer has changed a lot. We’ve re-designed our interface and added new planning features, like Stories Scheduling, Campaigns,…
If you’re building your own business or work in social media, chances are you’ve heard of Canva. It’s the do-it-yourself design platform that has taken the world by storm, with more than 50 million people using it every month to create graphics and other visuals. Today, we’re excited to share that you can now use…