Investor: Mark CubanShark Tank Appearance: Feb. 5, 2016Deal: $100,000 for a 20 percent stakeResults: Sales increased from $300,000 to $2.4 million. While studying for her MBA at Brandman University in Southern California, Lisa Bradley wrote a paper about FedEx’s hub-and-spoke system. Through a “kind of carpooling for packages,” as the company likes to say, parcels…
“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was a sports reporter But for those of you out there who…
Creative block can be causing a hitch in your step or have you at a dead stop. You might be limping along on one particular project or feeling lead-footed in general. However it hits, it can be frustrating Sometimes what your brain needs most when it’s in the creative doldrums is a change of scenery.…
We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll…
Carve out time to refocus your mind and quiet your spirit. When I need to reclaim my focus, I do it in four words: extremely hilly bike ride. Drenched in sweat, taking in lungfuls of piney air, my mind somehow conjures its best ideas right after cycling. The brain boost allows me to organize…
