There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV, marketers and businesses have their…
As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The…
By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to…
We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And while there are lots of ways to come up with great content ideas, I’d like to show you…
If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times…
Even though Twitter has introduced an algorithm to its timeline, most of the tweets we see on our timelines are still displayed reverse-chronologically. This means that tweeting at the right times can help you reach and engage more followers. But as social media managers, you most likely don’t have the time to wait around and…
Sure, it sounds miserable, but standing under chilly water in the morning could improve your physical health—and your outlook on the world. Cold showers have been the secret weapon for everyone from the ancient Spartans, who thought it made them tougher, to James Bond, who claimed they made him more alert. There are hosts of…
Kim Perell is never far from the ocean. An avid traveler, Perell has been to more than 70 countries, finding inspiration in the great blue. “I just feel the power,” she says. “It’s a reminder of how life is full of amazing opportunity.” Born to entrepreneurial parents, Perell grew up listening to discussions about growth strategies…
One of my all-time favorite movies is Remember the Titans. It traces the legendary 1971 high school team that won the Virginia state football championship and rose to become the No. 2 ranked high school squad in the country. But those victories alone were not what inspired a Hollywood film and provoked barbershop conversation decades later.…
In our society, the entrepreneurs who make it big tend to achieve hero status. People look at them and think they have it all together. But many of the most successful leaders in business face challenges similar to the rest of us. Owning a business can be extremely stressful and exhausting. The entrepreneur’s resulting anxiety…