When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being…
He’s sitting in his high chair in a dinosaur T-shirt, holding his little fingers apart, stretching his arms toward me. A pudding-like substance covers his hands, dripping in big globs. The chocolate hummus—his mother’s and my attempt to sneak something moderately healthy onto his T-Rex-shaped plate—was a hit. But now, with a full tummy and…
We regularly hear that first impressions are everything—that people size us up in the first few seconds after meeting us, and that meeting has a long-lasting impact on whatever relationship may develop. It puts a lot of pressure on that moment! But there’s good news, according to research recently published in the journal Psychological Science. Although first…
Have you ever faced a turning point in life? In an instant, what was there before is no longer, and the future is suddenly uncertain. Maybe you knew it was time for a change and chose it for yourself, or maybe change was foisted upon you. Now what? In our case, the professional lives we…
To the best mentor I’ve ever had, I’ve been fortunate to have had great supervisors, managers and mentors throughout my career, but you were the first one who insisted that I be myself. Related: 10 Ways to Find Your Ideal Mentor As a vice president at a Fortune 100 company, I thought I knew what I…
The movement toward solopreneurship, in which former career-focused employees are taking their economic futures in their own hands, has allowed us to find opportunities in surprising places—from driving our cars to freelancing our skills. Now another segment of the YouEconomy is on the rise thanks to what’s between our ears. Related: Introducing the YouEconomy Sometimes…
Q: I’d love advice on balancing my photography side hustle while maintaining an 8-to-5 job. How do you keep your head in the game? How do you manage your company’s perception of your devotion when you’re (likely) openly marketing your side hustle online? A: You are not alone. Today, 36 percent of people in the…
As a business coach for millennial entrepreneurs, I regularly encounter young creatives who feel defeated, burnt out and frustrated with their work. And honestly, I can’t blame them. With today’s competitive advertising platforms, algorithmic inconsistencies on social media and an overload in content creation, it’s harder than ever to stand out and scale an online…
Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too! For example, did you know that 76% of businesses say video has helped them…
A lot can change in a year. Case in point: I kicked off 2018 feeling like a total failure. After growing my business to six figures in 2016, I backslid in 2017. Revenue dipped. Expenses soared. How could I, a personal finance writer, have so much trouble managing the money in my own business? Long story…