The SUCCESS Guide to Authenticity

‘Embracing your weaknesses and your quirks is just as much a part of being authentic as embracing your strengths.’ (And why it’s important) Violette de Ayala, founder and CEO of FemCity, a business community for female entrepreneurs, shares her tips for always being true to oneself. ‘Consumers vote with their dollars. They want to…

4 Ways to Be True to Yourself

No. 1: Tell your real story. Violette de Ayala, founder and CEO of FemCity, a business community for female entrepreneurs, shares her tips for always being true to oneself. 1. Tell your real story. When we share our moments of relying on food stamps, living on peanut butter sandwiches or rising against all odds,…